The creative process began with understanding the key messages, the target audience, and the format. With this information, we created a comprehensive moodboard to set the visual tone and style, which served as the foundation for the video. Once the client approved the moodboard, we moved to the post-production stage.

Throughout the project, we prioritized transparency and collaboration, engaging in multiple feedback rounds to refine the concept and align with Portcities’ vision. Regular updates and check-ins ensured the client was an integral part of the creative process, resulting in a final product that perfectly captured their brand essence.

The animated video was successfully integrated into Portcities’ Google Ads campaign, effectively introducing their services as a premier Odoo partner to a wider audience.