Contagious Laughter

Producing an animated station ID to showcase Sabio’s Creator TV as the ultimate destination for humor and entertainment.

The project

Sabio’s Creator TV is the first TV network dedicated to showcasing the best storytellers from social video.
As they prepared for the launch of their TV, they were in need of an animated station ID that would captivate viewers during airtime and effectively represent the TV’s brand identity in a humorous manner. That’s where Paana Productions stepped in.

The process

The project kicked off with an engaging meeting to align with the client’s needs and specifications. Since the beginning, our goal was clear: to convey through the station ID that Creator TV is the ultimate destination for humor and fun.

We began with storyboarding, planning the narrative and the necessary shots to communicate the desired message effectively. After reviewing it with the client and making the necessary adjustments, we commenced the production phase.

Throughout the production process, we maintained constant communication with the client, conducting review sessions to ensure the final output met their expectations.

The result is a Station ID that creatively presents Creator TV as a prescription medication, humorously suggesting that consuming its content might lead to uncontrollable laughter as a delightful side effect. This Station ID is now proudly featured on Creator TV.