Making It Weird Show

Creation of a unified visual identity for Creator TV’s show Making It Weird.

The project

Sabio’s Creator TV is the first TV network dedicated to showcasing the best storytellers from social video.
We teamed up with Creator TV on multiple shows, including Making It Weird. The show needed a unified visual identity that would capture its essence and connect all episodes. Paana Productions was tasked with creating this image.

The process

The first step was understanding the heart of the show—its themes, tone, and what made it stand out to viewers. This meant diving into the episodes, getting a feel for the storytelling style, and brainstorming how to visually represent the “weird” and fun essence of the show.

Once the core ideas were clear, the creative process began. The team prepared concepts, played with different visual and animation styles, and experimented with color palettes and imagery that felt true to the show’s personality. Throughout the process, feedback was key. Paana Productions collaborated closely with Creator TV to refine the animations, ensuring they aligned with the vision for the show.

The result? A vibrant, eye-catching show image that perfectly reflected the quirky charm of Making It Weird and tied the episodes together in a way that felt both fun and unified.