TV Update

The production of an animated station ID to highlight Creator TV’s various shows and featured creators.

The project

Sabio’s Creator TV is the first TV network dedicated to showcasing the best storytellers from social video.

Station IDs are an essential part of TV channels, showcasing their brand identity. Creator TV tasked us to create a station ID highlighting the shows and creators their audience can watch. The core concept was to position Creator TV as an upgrade to traditional television channels.

The process

Like in our previous projects, we worked closely with the client from the start to align our visions. We began by gathering their ideas, understanding their initial concept and vision for the final video. Next, we finalized the concept and outlined the animation segments. After getting approval, we moved to storyboarding and had a review round with the client to ensure everything matched their expectations.

Once the final storyboard was approved, we began post-production. We followed the storyboard while creating the video, with several review rounds to perfect the final look.

The final version of the video is available below. It is currently airing on the Creator TV channel.